(This is a supplemental post to the main Site Build It Scam post.)
Edit 5/3/2013 – Evidently the pressure finally got to Ken, because he has removed the original WordPress vs. SBI page from his marketing website. Fortunately, I have screenshots of the original page and attached it for you to see. Now you can take this two ways: (1) You can say, “See, Ken has integrity! He realized his mistake and corrected it! or (2) You can understand that Ken has been confronted on this many times over the years (twice by me), and each time he vehemently defended this page and the tactics included therein. I would be led to believe that finally, after these years of having this misleading page on his site, the pressure and exposure became too much, and now he’s trying to cover his butt. You can decide what you believe. Click on the picture below to see the original page in full size.
SiteSell’s ridiculous and unbelievably misleading Site Build It vs. WordPress marketing page is probably the best example of how slimy this company is, and how they use outright lies to trick people into purchasing their inferior product.
In order to fully understand the devious and manipulative nature of this marketing page, let’s first clear up some terms:
WordPress vs. WordPress.com
WordPress is a free and open-source software created by Matt Mullenweg that anyone can download and use. You can use that software on just about any website host out there, e.g., HostGator, GoDaddy, etc. While you do have to pay for your hosting, you don’t have to pay for the WordPress software — kind of like how you pay for your computer, but then some companies offer free software that you can use on the computer that you purchased.
Website hosting can be purchased for about $8 per month. These types of WordPress websites are called “self-hosted”. This Addicted 2 Decorating site is a self-hosted WordPress site that is hosted by HostGator. In other words, I pay for a website hosting plan with a company called HostGator, and then I loaded the WordPress software onto my website hosting account at HostGator. Got it?
Now in contrast…
WordPress.com is a blog hosting service owned by a company called Automattic. You can go to the WordPress.com website, sign up for a free account, and create a blog that they’ll host for you free of charge. All of the blogs hosted by WordPress.com automatically use the WordPress software (kind of like Blogger blogs automatically use Google’s proprietary blogging software, and you don’t have a choice to use another blogging software if you blog on Blogger). There are limitations to WordPress.com, as they don’t allow all of the customizations that you can have on a self-hosted WordPress site. These free accounts are intended for basic blogging. That’s it.
Now here’s where Site Build It gets devious…
On their Site Build It vs. WordPress marketing page, Site Sell compares the average number of visits to SBI! websites with the number of visits that the millions of blogs on WordPress.com (the free hosting company) receive. Then they take that manufactured number and use it to “prove” that their product is far superior to WordPress (the software) at generating traffic, in an effort to convince unknowing and overly trusting people why they should use SBI!’s product instead of WordPress (the software).
So do you see how SiteSell has used trickery and deceit to pawn off their product onto people who know nothing about WordPress?
The numbers show clearly that they are comparing their product to blogs on WordPress.com (the hosting service), and yet throughout the page, they continually use these numbers to “prove” that their product is superior to WordPress (the software) in general. Here are some examples:
Think about it… Every time one person visits a WP site, 700 visit a competing SBI! site.
That is a flat out lie…a number they have simply pulled out of the air. There is absolutely no way they could know how visits to their sites compare to visits to WordPress sites since there are no stats kept about self-hosted WordPress sites!!!! How could there be, since there are thousands (perhaps tens of thousands) of hosting companies all over the world that host WordPress websites?!
Again, that claim from their marketing page is a flat out LIE that they simply made up…pulled out of thin air.
WordPress is basically of no value to the average person who wants to build an e-business.
If they made that claim about WordPress.com (the hosting company), I would completely agree with them. But that’s not the claim they’re making! They would have you believe that WordPress (the software) is completely useless as a business-building tool.
And again, the very title of the page…
What utter nonsense!!
Again, this shows that they’ve taken the manufactured numbers generated by comparing SiteSell websites to the blogs hosted on WordPress.com (the hosting company), and then used those manufactured numbers to “prove” that their product is superior to WORDPRESS (the software) in general.
I mean, if this isn’t SLIMY MARKETING, I don’t know what is!!! This seems to be Slick Ken’s specialty. He’s counting on the fact that most visitors to his marketing pages won’t know the difference between WordPress and WordPress.com, and he uses this deviousness to pawn off his inferior product on people who he’s just scared away from WordPress after showing them these completely made up and manufactured numbers.
So, let’s consider for a moment that, somewhere down the line, Slick Ken actually gains a conscience and decides to portray the truth on that page…clearly demonstrating that they have actually compared SiteSell to WordPress.COM (the hosting company), and not to WordPress (the software).
Even if they were to do that, is it still a fair comparison?
Why is an SBI! vs. WordPress.com comparison so ridiculous?
Let me ask you this…
If your plan was to set up a thriving, cash-generating website, would you choose a host that severely limited the ways in which you could make money on your site in their “Terms of Service” user agreement? Would you choose a host that restricted even the most basic and common ways that most people make money on their websites?
AdSense, Yahoo, Chitika, TextLinkAds, and other third-party advertising is not allowed here at WordPress.com.
Let me explain something right off the bat for those of you who don’t know much about this topic.
Virtually every single money-generating website out there uses, at the very least, a third-party advertiser, and Adsense is by far the most common and the most popular. In fact, if you start going through the Site Build It websites listed on their “Proof” page, you will find Adsense on almost every single one of them. On my own Addicted 2 Decorating site, my Adsense income makes up about 45% of my overall blog income.
Adsense (and other similar third-party advertising) is absolutely the easiest and most common way to make money online.
And yet WordPress.com doesn’t allow it on sites that they host.
But wait…here’s more from the WordPress.com terms of service…
In addition to AdSense-type ads, please do not use the following services on your blog:
- Sponsored or paid posts, including PayPerPost, ReviewMe, and Smorty.
- Affiliate or referral links to the following domains: usercash, clickbank, clickhop, cashrocks, payingcash.
- Clicktrackers and any promotions of the “I made a million on the internet and so can you” type of advertising (i.e. MLM, network marketing, cash gifting, etc.).
- Paid or sponsored post content is also prohibited.
So here’s the question again…
If your plan was to build a thriving, money-generating online business, is WordPress.com a host that you would choose?
OF COURSE NOT!!
WordPress.com is used by people who want to share information…
- John and Jane who just had a new baby and want to keep their scattered extended family informed;
- The teenager who wants to spill their guts online;
- The business that just needs a few pages on a website to tell about their brick-and-mortar business;
- The stay-at-home housewife who just wants to share her crocheting projects with others but has no interest at all in making money online;
But it IS NOT used by serious online-business-minded people who want to create successful, thriving, money-generating websites, because the most basic…the most common…ways of making money online are against the terms of service!
So basically, we have SBI! comparing:
- a product (Site Build It) that was created and is marketing specifically for the purpose of creating thriving, money-generating websites, to
- a service (WordPress.com) that is offered specifically NOT for the purpose of creating thriving, money-generating websites because most of the common ways to make money online are in violation of their terms of service.
And then Slick Ken uses the numbers generated from that comparison to make his product seem far superior than it really is, and basically scare people into purchasing his archaic product.
And before you say, “Well, it’s just an innocent mistake,” let me assure you, it isn’t. I have brought this to their attention twice. Both times they vehemently denied that it was an invalid comparison, and the second time they concocted an excuse to ban me from their Facebook page.
Interestingly, Ken and company are well aware of the uselessness of WordPress.com for creating online businesses, because on another marketing page where they tout the SBI! websites that are in the “top .5% of all sites” (a claim that’s meaningless unless you know what those numbers mean), they say that those results are calculated by leaving out the millions and millions of free-hosted sites and blogs, because those sites are “inappropriate if you are serious about building a long-term-profitable online business.”
So in other words, on the Site Build It vs. WordPress marketing page, Slick Ken compares his product ONLY to the free-hosted WordPress blogs in order to generate ridiculous numbers to convince you that his product is superior, but then on the other page, when determining that Site Build It sites are “in the top 5% of all sites” in the world, he conveniently LEAVES OUT those millions and millions of free-hosted WordPress sites because those sites are “inappropriate if you are serious about building a long-term-profitable online business.”
That’s convenient, Slick Ken!
When I confronted Ken with this information, he justified the comparison of his product to WordPress.com on the Site Build It vs. WordPress marketing page by saying:
WordPress hosts paid programs and VIP programs.
According to the WordPress.com website, here’s how you can host ads on your site:
If you would like to run ads on your blog, one of these options may work for you:
- We have a feature called WordAds that lets WordPress.com bloggers with moderate to high traffic and appropriate content turn on ads and earn money from their blogs.
- You can run any ads you’d like if you manage your own WordPress installation. More info, including hosting recommendations, can be found at get.wp.com. [These are the self-hosted WordPress websites as mentioned in this article above. In other words, they cannot be hosted on WordPress.com.]
- WordPress.com VIP sites are permitted to run ads.
Yes, it is true that WordPress.com offers a VIP service that allows those website owners to run any kind of advertising they want on their sites, with no restrictions, and they can make money however they want.
As a WordPress.com VIP, you get all the benefits and features of WordPress’s continuously evolving platform and WordPress.com’s rock-solid infrastructure, without the burden of making sure the site is stable, maintained, and secure — that’s our job.
Starting at $3,750/month
Do you see that price? THREE THOUSAND seven hundred fifty dollars PER MONTH.
This is not a service that a start-up website owner would ever consider using. This is a service offered for websites like CNN, People, Newsweek, etc.
So let me ask you…
Do you think a Site Build It vs. WordPress.com comparison is a valid one?
And what do you think of a company who would compare their product to WordPress.com (the hosting company) in an effort to generate some impressive-sounding numbers, and then use those numbers to convince people (or rather, scare people) into not using WordPress (the software)?
I think it’s pretty clear that Slick Ken is nothing but a snake oil salesman.
Is this the kind of company you want to entrust with your hard-earned cash AND your online business?
Click here to see the ACTUAL results that Site Build It delivers. (Hint: They’re not impressive.)
Click on the links below to read more about the claims made by Site Build It on their Site Sell marketing pages:
- WordPress vs. Site Build It (SBI!) — Their ridiculous claims that lit a fire under me to begin with. The argument started here.
- Making sense (and cents) of Alexa ranks, and is “being in the top 1% of all websites” really as impressive as it seems? I spill some juicy details of how much I make on my Addicted 2 Decorating.
- Site Sell Random Sampling — A look at real customer Alexa ranks (and therefore, traffic and potential for income)
- A realistic look at those “100’s of successful Site Build It websites”. An in-depth look at the “success stories” from their marketing information. The results? It’s not pretty.
- The Great Negative Review Debacle of 2009 — The review, SBI!’s response, and my funniest and most telling discovery yet.