(This is a supplemental post to the main Site Build It Scam post.)
Site Build It claims that if you follow their program, you will see results. You’ll end up not with just a website or a blog, but with a online business–a money-generating website.
In addition to their “star” customers, they also have a page that includes “a few hundred success stories”. The call this list their “certified proof of success.”
On this list, there are 375 Site Build It websites (not counting the one that was allegedly built by Ken Evoy’s daughter all by herself when she was a young girl), and on the page SBI! says:
You won’t find another page like this. Compare it against the few sites on the “Success Stories” page of a standard Web host. TIP: Get the real story! When evaluating a “success story,” enter the domain name into Alexa.com.
Well alrighty, Ken! I did just that! I took your “success stories” and entered the domain into Alexa.com. The results? Sad. Keep reading…
Here’s a quote from the “Results” marketing page:
Here’s what you’ll find when you investigate most so-called “success stories”… low traffic! And those are the few “successes” that are being presented by others. You will certainly never encounter another listing of hundreds of sites, all proven to be in the Top 1% of all sites on the Web.
So is that true? Are all of these “success stories”? Well, not quite. Here’s what I found:
- Of the 365 “success story” websites listed, not one single Alexa rank was accurate. (Yes, I checked every single one of them.)
- A handful of the websites (maybe 15 of the 365) had actual Alexa ranks that were lower than the ones shown on the Site Sell marketing page (remember, the lower the better), but the overwhelming majority had actual Alexa ranks that were drastically higher than the ones shown on the Site Sell marketing page.
- The average Alexa rank of the 375 “success story” sites listed on the “Proof” marketing page was…
That’s life-changing online success? You’ve got to be joking!!
(Click here if you need help understanding how Alexa rank translates to dollars and cents.)
Here’s a small sampling of the discrepancies:
Actual Alexa ranks of a sampling of sites listed in the 300,000’s on the Site Sell “results” marketing page:
Actual Alexa ranks of a sampling of sites listed in the 400,000’s on the Site Sell “results” marketing page:
- 2,535,139 <– !!!
- 3,626,958 <– !!!
Actual Alexa ranks of a sampling of sites listed in the 500,000’s on the Site Sell “results” marketing page:
- 3,166,075 <– !!!
Actual Alexa ranks of a sampling of sites listed in the 600,000’s on the Site Sell “results” marketing page:
I could go on and on, but there’s really no need. Again, not one single Alexa rank displayed on the “Results” marketing page was accurate.
On the SiteSell Facebook page, I had made a comment about Site Sell’s pathetic response to their customers whose sites were devastated by Google’s new Panda algorithm. Ken left a very lengthy response, and in his comment, he said this to me:
I am happy to debate. But I can’t tolerate lies.
My response, which has since been deleted, said something like, “You can’t tolerate lies? That’s interesting after I’ve spent the last couple of days looking at your marketing pages.”
My comment was deleted, and one of the admins on the Facebook page left this comment:
Kristi posted a reply despite Ken’s post that she was no longer welcome. It has been deleted and she has been banned. The one thing that Ken will not tolerate is outright dishonesty. He took that final statement, clearly not true, very personally, like he does the future of all SBI! owners.
It’s a shame that friendly debate and repartee had to come to this. Intelligent, honest people can agree to disagree. WordPress fans can make their points and SBI! fans and SiteSell can reply with their viewpoints. We all make our cases and then the careful reader can decide for themselves. But outright lies? No.
Margit & Team
Really? The one thing Ken will not tolerate is outright dishonesty?
What do you call a person who uses misleading and outright incorrect information to make his product look far better than it actually is in an effort to get you to open up your wallet and hand over your hard earned cash to him because he’s promised you online success (which the numbers show he clearly can’t deliver)?
“Liar” barely scratches the surface.
On May 1, 2012, Margit (SBI Facebook admin) posted this excuse regarding all of the discrepancies on this “Success Stories” marketing page:
Results.sitesell.com has a bug. It is supposed to be fixed soon. Normally, that page updates daily so that the buttons and ranks are in sync.
By the way, the sites appearing on this page were last chosen 4 or so years ago. The number of sites and blogs on the web (with domains) have DOUBLED since then to 200 million, according Netcraft.
So, in fact, those sites are now in the top “1/2 %” and not the top 1% of all sites online. We have not updated that either.
After the bug is fixed, we will be making a change to account for that, as well. Thank you for reminding us to both fix and update this page.
We’ll also be sampling another large group of sites for results.sitesell.com, since many TIMES more sites than this have joined the top 1/2 % since that page was published.
Thank you again for the reminder to take care of our marketing. The page will, fairly, be more impressive. Also, this shows how there are 2 sides to every story.
So, does that make everything better?
First of all, let me point out that whether or not your website is in the top 1% of one million websites, or the top 1/2% of two million websites, or the top 0.000001% of a billion websites is…
…COMPLETELY AND TOTALLY IRRELEVANT…
…if that website isn’t making you any money.
What SBI! has promised their customers is a life-changing, money-making website, but they simply aren’t delivering!
And frankly what does it say about the product and the promises made in the marketing material when all but about 15 of the 375 SBI “success story” websites have increased in Alexa rank (meaning a drop on traffic), and the majority of them have had a significant increase in Alexa rank, with some of them increasing by well over 1,000,000?!
If 96% of their “success story” websites are losing significant traffic, and a large portion of them are drastically losing traffic, that means THE PRODUCT IS BROKEN!!.
It definitely doesn’t speak well for SBI’s “proprietary technology”, does it?
So yes, Margit, you’re right. There are two sides of the story.
- Side 1: Your company lied in its marketing material, or
- Side 2: Your product is BROKEN.
So which side of the story do you choose, Margit? Does it really matter? Both make SiteSell and your product look pretty darn bad.
Click on the links below to read more about the claims made by Site Build It on their Site Sell marketing pages:
- WordPress vs. Site Build It (SBI!) — Their ridiculous claims that lit a fire under me to begin with. The argument started here.
- WordPress.COM vs. Site Build It (SBI!) — A fair and reasonable comparison? Not even close. I reveal in depth one of Ken Evoy’s most devious marketing schemes.
- Making sense (and cents) of Alexa ranks, and is “being in the top 1% of all websites” really as impressive as it seems? I spill some juicy details of how much I make on my Addicted 2 Decorating.
- Site Sell Random Sampling — A look at real customer Alexa ranks (and therefore, traffic and potential for income)
- The Great Negative Review Debacle of 2009 — The review, SBI!’s response, and my funniest and most telling discovery yet.