(This is a supplemental post to the main Site Build It Scam post.)
Site Sell (also called Site Build It or SBI!) makes loads of promises regarding the quality of their product intended to help people build thriving, money-generating online websites, and they make many claims regarding the success of their customers. But are they really as successful as they claim?
Once a month, SiteSell has what they call “Shameless Self-Promotion” day on their Facebook page. So I found the most recent Shameless Self-Promotion post, which was the April 21, 2012 post, and I visited every single site that was promoted, checked each Alexa rank, and took a screen shot of those Alexa ranks. You can see each one individually below, but if you just want the boiled-down info, keep reading.
As a side note: An Alexa rank is a number given to a website by Alexa.com that ranks websites in order according to amount of traffic the website receives. The lower the number, the better. For example, Google usually holds the #1 spot. Facebook is #2. YouTube is #3. You get the picture. The higher the number, the less traffic a website receives. The lower the number, the more traffic a website receives.
So after digging through the comments, I found a total of 109 links. (There were several WordPress sites, and a couple of other non-SBI! HTML sites that I obviously didn’t count.) Of those 109 websites, 4 of them had no Alexa rank at all, meaning that their traffic is so low that it doesn’t even register a blip on Alexa.
Since this Shameless Self-Promotion was an “open call” for Site Sell customers to link their sites (on their Facebook page with 123,320 Facebook fans at the time of this writing), this Shameless Self-Promotion is as close to a random sampling as one could get without actually being a paying SiteSell customer with access to the forums.
Here’s the breakdown of these 109 random Site Sell websites.
(Just a note: I figured the average two ways. Since four of the sites didn’t even have enough traffic to show up on Alexa, I used the number 50 million as their rank for the first average, which gives a number closer to the real average. For the second average, I removed those four sites completely. Of course, this gives a much lower (better) result, since those sites SHOULD have numbers associated with them, but they just have far too little traffic for Alexa to track.):
Average Alexa rank:
- 5,676,501 (with the four sites included as explained above)
- 3,987,987 (with the four sites excluded completely, resulting in a much lower number than the real average)
Median Alexa rank:
So what do these numbers mean?
Well, I have a personal blog that I don’t really promote at all. It’s not intended to be a money-making blog. It’s just a place for my husband and I to share our journey to health and his struggle with multiple sclerosis.
That blog of mine was started in March 2012, and has a total of 11 blog posts on it. We post very sporadically. The blog is built on WordPress. Today, that blog has an Alexa rank of 3,430,845. Translated into actual traffic, we get an average of 33 visitors per day, with 64 page views.
Let me point out that the Alexa rank on my little fledgling WordPress blog that uses absolutely no key word targeting or search engine optimization at all, beats the high average SiteSell website by over 2 million, and beats the generous low average by over 500,000.
So what do you think? Are these thriving online businesses? Would you call a website that receives fewer than 33 visitors per day a thriving online business?
Sure…I know all of the SiteSell groupies will have some reasonable explanation. “Well, these are just the new websites!” That’s a ridiculous claim, of course, one that could be easily dispelled by plugging the domain names into Better Who Is to find the date they were registered, but frankly, that would be a wasted exercise.
But in order to get past that argument, I’ve also evaluated the “success story” websites that are promoted and paraded on the Site Sell marketing pages.
Alexa screen shots from the random sampling of Site Build It websites posted on the most recent Shameless Self-Promotion post on the Site Sell Facebook page:
Click on the links below to read more about the claims made by Site Build It on their Site Sell marketing pages:
- WordPress vs. Site Build It (SBI!) — Their ridiculous claims that lit a fire under me to begin with. The argument started here.
- WordPress.COM vs. Site Build It (SBI!) — A fair and reasonable comparison? Not even close. I reveal in depth one of Ken Evoy’s most devious marketing schemes.
- Making sense (and cents) of Alexa ranks, and is “being in the top 1% of all websites” really as impressive as it seems? I spill some juicy details of how much I make on my Addicted 2 Decorating.
- A realistic look at those “100’s of successful Site Build It websites”. An in-depth look at the “success stories” from their marketing information. The results? It’s not pretty.
- The Great Negative Review Debacle of 2009 — The review, SBI!’s response, and my funniest and most telling discovery yet.