Site Sell Scam:: The Negative Review Debacle of 2009

(This is a supplemental post to the main Site Build It Scam post.)

In 2009, Site Build It (also called Site Sell and SBI!) received a negative online review from a blogger named Lis Sowerbutts.  You can read her review of Site Build It here.  Evidently that post caused some problems for Site Sell, because in response, Ken Evoy, the owner of Site Sell, went into overdrive trying to do damage control.  You can read about Ken Evoy’s insane response to the negative review here.

As part of their damage control efforts, Ken Evoy wrote a “formal response” to the claims.  Another thing they did was purchase several domains with very specific key words so that they could write their own “review” of their own product, in hopes that these pages would rank highly in Google searches for the key word “Site Build It Scam”.

As I was looking at these sites, I came across one called

This site is written as if it’s an objective review of Site Build It.  However, I noticed a few interesting things.  First of all, the disclaimer at the bottom says:

We are a professional review site that receives compensation from the companies whose products we review in order to keep our site up and running. We review each product thoroughly and give high marks to only the very best. We are independently owned and the opinions expressed here are our own.

So this Site Build It review, that gives Site Sell the highest praise and the highest rating, is allegedly written by a professional review company, and yet their name isn’t listed anywhere on the site!  Isn’t it strange that a company that “receives compensation from the companies whose products we review” doesn’t at least list their name so that others who want their services can contact them?

Also interesting is that they say they’re compensated “in order to keep our site up and running.”

This website only has ONE page.  That’s it.  And the domain name is

One more thing…this website’s domain was registered with Domains By Proxy, which is a company that people use to register domains when they want to keep their identity concealed.

So isn’t it pretty obvious that this site either belongs to Ken Evoy (the owner of Site Build It), or an employee of SBI!, or an affiliate who was seeing his profits dwindle after the negative review?

Yeah. It’s pretty obvious.

Now here’s the funny part.

When this person, who is obviously tied to SBI! in some way, was desperate to get a site up, and needed great search engine optimization in order for the page to rank on the first page of Google’s listing, what did they use?



Oh my gosh, I laughed so hard I was crying when I saw that.

Click on the links below to read more about the claims made by Site Build It on their Site Sell marketing pages:


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  • Reply To This Comment ↓
    Site Build It Scam? A Site Build It Review From A Former Customer
    April 30, 2012 at 9:01 am

    […] As a side note, according to one SiteSell site that was set up by the company to counter The Great Negative Review Debacle of 2009, there are over 80,000 affiliates (people who sell this product for a profit), and yet there are only 40,000 customers.  In other words, at least half of the affiliates don’t eve use the product! They’re just selling it to make money. Doesn’t that seem a little backwards? (Which leads me to my absolute funniest and most telling discovery yet.) […]

  • Reply To This Comment ↓
    Carl Fredrickson
    March 21, 2014 at 11:44 pm

    Thank you so much for your hard work in exposing Site Buildit!. I was seriously considering the product, but wondered how it compared to Word Press which my son used in building his web design business. You just saved me a bunch of money and heartache. Thanks again!

  • Reply To This Comment ↓
    Bruce Hays
    January 2, 2015 at 5:44 pm

    I had a site with Site sell a couple of years ago. It was financed through my church. After two years and no money I decided to let it lapse. I was considering starting a website for my church this year, so I appreciate the information. I will be looking into WordPress instead of Site sell. Is there anywhere else I can safely go for tips on building a successful web page? I am not looking to replace my income, I will build a message oriented site.

  • Reply To This Comment ↓
    February 11, 2017 at 10:05 am

    you’re awesome kristi, keep up the good work.