(This is a supplemental post to the main Site Build It Scam post.)
The Site Build It marketing pages rely heavily on impressing prospective buyers with information from Alexa.com. They use claims like “35% of SBI! sites [are] ranked in the top 1% of all sites” to make their product sound really impressive.
According to their marketing info, landing in the top 1% requires an Alexa rank of 1,000,000 or below. So is that impressive?
Interestingly, what you won’t find anywhere in their marketing info is how those Alexa ranks translate into dollars and cents. After all, isn’t that what they’re selling? Profitable online businesses?
You can’t have profit if you’re not making money! And you can’t make money without traffic!
So let’s talk money.
My site, Addicted 2 Decorating, currently gets an average of 6,200 visitors per day, with just over 16,000 page views per day.
That amount of traffic has earned me an Alexa rank of 104,374 as of this writing. (Remember, with Alexa, the lower the number the better the rank.)
I have my site monetized with pay per click third-party advertising, pay per impression third-party advertising, direct sales of advertising space, and paid guest posts/reviews.
So how much money do I make?
The amount of money I can count on from my website each month is $2,000.
That number varies each month. Some months are $2,500. My highest month has been just under $4,000. But $2000 is the amount that I can count on every single month, without question. I can’t count on those “nice surprises” that I get some months.
That means that if I worked full-time in an office, and had my website on the side, and I was trying to determine if I could quit my job and live on my website earnings, the number that I could plug into a monthly budget would be $2000. Yes, sometimes it’s more. Sometimes it’s alot more. But that “more” isn’t reliable. $2000 is reliable.
So let me ask you…could you quit your job, live comfortably, and experience life-changing financial freedom by making $2,000 per month?
Of course not!! Neither can I. And that’s why I have other streams of income. My blog income is a nice padding, and those months when it creeps up towards $4000 are a really nice surprise, but $2000 a month certainly isn’t the kind of income that would make you quit your day job.
Now let’s look at a few more examples from this list.
- Money Dummy has an Alexa rank of 94,047 and an estimated monthly earnings of $1,977.
- Dooce has an Alexa rank of 17,498 and an estimated monthly earnings of $6,965.
I won’t go on, but you can see what kind of Alexa rank is needed to earn good money online, right?
Now one more bit of information…
As I was checking all of the actual Alexa ranks of the sites listed on the SBI! “Proof” page, I actually came across one that had “Certified Site Metrics” on their Alexa page. I’ve never heard of this, but evidently it tracks the visitors and page views. Here’s the numbers it showed for this particular site:
- Alexa rank: 335,007
- Daily visitors: 990
- Daily page views: 1413
So if I earn at least $2,000 per month on my site with an Alexa rank of 104,374, that gets 6200 visitors a day with just over 16,000 page views, then how much do you think the site above makes?
Well, simple math would give us an estimate of just under $180 per month (based on page views).
So based on that information, how much do you think an owner of a site with an Alexa rank of 690,529 would make?
Where did I get that number? Well, that just so happens to be the average Alexa rank of the sites listed on SBI’s “Proof” page.
Does it sound like Site Sell is making good on those promises of helping people create thriving, “life-changing”, money-making online websites? On their site they claim:
SBI! delivers profitable businesses.
The numbers clearly indicate that they don’t.
Site Sell claims:
Tens of thousands of people who own SBI! have eliminated all doubt simply by using it. They build e-businesses that change their lives.
And the most outlandish claim can be found on the SiteSell Facebook page:
Really? Tens of thousands? Hundreds of thousands??!!!!
That’s an unbelievably absurd claim considering the fact that I can’t find any evidence anywhere, not even on their own list of 375 “success stories” in their marketing information, that even as few as one hundred people have built websites that generate enough traffic to “change their lives.”
Actually, if Slick Ken Evoy, the owner of the company, wanted to be perfectly honest, his marketing claim would read something like this:
Please purchase my product, because I’ve become used to a certain lifestyle here at my villa on the beaches of Anguilla, and I need your money to keep up that lifestyle.
But your online success with my product is really nothing more than a crapshoot. And in fact, the odds are against you. So, good luck with that! Please send your money.
Your success with Site Build It is definitely nothing more than a crapshoot. Let’s take one more closer look to prove that point.
Based on the numbers above, let’s just use the Alexa rank of 100,000 as a threshold for calling website “successful”. I think that’s pretty fair, right? Sites above that might make decent money to pad their income from a full-time job, but sites that are ranked below 100,000 most assuredly have more of a chance of turning that website into their full-time job…and the closer to #1 a website gets, the more of a given it is that that website is a money-generating powerhouse of a website.
So, with our threshold of 100,000 established, how many SBI! websites on the “Proof” page would be counted as “successful”?
Yep, twelve sites out of 375 websites that they call “success stories” on their “Proof” page.
So overall, based on the numbers alone, does it sound like the odds are for you, or are the odds against you for building a thriving money-making website with Site Build It?
I think that answer is pretty clear.
Click on the links below to read more about the claims made by Site Build It on their Site Sell marketing pages:
- WordPress vs. Site Build It (SBI!) — Their ridiculous claims that lit a fire under me to begin with. The argument started here.
- WordPress.COM vs. Site Build It (SBI!) — A fair and reasonable comparison? Not even close. I reveal in depth one of Ken Evoy’s most devious marketing schemes.
- Site Sell Random Sampling — A look at real customer Alexa ranks (and therefore, traffic and potential for income)
- A realistic look at those “100’s of successful Site Build It websites”. An in-depth look at the “success stories” from their marketing information. The results? It’s not pretty.
- The Great Negative Review Debacle of 2009 — The review, SBI!’s response, and my funniest and most telling discovery yet.