I must admit that I was very hesitant to hit the “publish” button on that post, because I simply wasn’t sure how that info would be taken. However, I receive nothing but positive feedback on it, so I’m incredibly thankful that each of you clearly understood that my only motivation in sharing it was to shed light on a topic that seems to be shrouded in secrecy, to give you some much needed information as you decide what direction to take your blog (hobby or career), and to give you some idea of what you can expect from your hard work.
So today, let’s continue on with that topic, shall we? I want to give you a few more ideas on how to make money with your blog. Some of these ideas aren’t exactly “make money blogging” ideas, but your blog will play a big role in promoting some of these ideas. (Hopefully that will make sense soon.) I don’t currently use any of these ideas, but I’m hoping to incorporate a couple of them in the near future. So let’s jump right in…
1. Turn a project into a product.
Have you made a project for your blog that has taken on a life of its own, being shared all over the blogosphere, all over Pinterest, etc.? If so, then you might consider turning that project into a product. You could make the offer open ended (i.e., continue making and selling the product as long as you have orders for it), or you could make it a “limited edition”, creating a certain number of items for sale, and once you run out, that’s it.
Sometimes you might find that this opportunity lands in your lap. Quite frequently, I’ll receive emails from readers asking if I’d be willing to make a certain project for them. So when you receive those emails, give it some serious consideration! You never know where it will lead.
Allison at House of Hepworths has had success with generating income from a very popular project she posted on her blog. Once her readers saw her “Awesome” typography wall art, the inquiries started coming in.
She now offers this as a product…all from a diy project tutorial that she wrote for her blog. If you’ve got the time, you can do that too!
2. Open an Etsy store or a brick and mortar store.
If you have many projects for your blog that people seem interested in, consider opening up a full-fledged store! You can create an online store, such as an Etsy store, or you can create a store right there on your blog (which is a bit more work, but you can use PayPal to create a shopping cart, or if you’re on WordPress, there are shopping cart plugins you can use).
The idea here is that you can use the popularity of your blog, and the traffic that your blog already receives, to generate traffic to your store. When people get to know you through your blog (that’s a big key to your store’s success), they’re more likely to want to support you in your business. Many bloggers have had amazing success with stores, but one in particular who who has said specifically that her Etsy income is a big part of her income generated from her blog is Jen at IHeart Organizing.
If your dreams include a brick and mortar store instead of an online store, don’t discount the amazing and influential effect that your blog can have on your store’s success. To illustrate this point, let’s talk about Marian of Miss Mustard Seed.
Her blog is very successful, with lots of visitors stopping by daily in hopes that they’ll catch a glimpse of her latest creation. Because she’s kind, personable, and down-to-earth on her blog, her readers feel like they know her, and are excited to support her. Not only does this lend to the success of her business located in a brick and mortar store, but it also makes people all to willing to travel long distances (even traveling across many states) during the annual (or is it semi-annual?) Lucketts antique market. I’m sure that Marian would have wonderful success without her blog, but there’s no denying the fact that her blog is a big factor in getting the word out about her amazing creations and getting people excited about being a part of her success.
3. Write an e-book.
Let’s face it…bloggers give away a tremendous amount of information, completely free of charge. Some would argue that we give away too much information. While it’s completely a personal choice, there’s no reason that a blogger should feel obligated to give away everything for free. If you have a particular area of expertise, rather than writing blog posts about it, you could turn that information into an e-book that you sell on your blog.
Your blog will play a crucial part in the success of your e-book. No only are your visitors more likely to purchase your e-book if they feel like they’ve gotten to know you, but if you’ve been using your blog to demonstrate your expertise in an area, those who are interested in the topic will want to purchase your e-book to get the details straight from the expert.
Of course, many bloggers have written e-books, but one that stands out in my mind is Shaunna of Perfectly Imperfect who wrote an amazing e-book about painting furniture. If you read Shaunna’s blog, you know that this is clearly her area of expertise. And while she gives a tremendous amount of information for free on her blog, she goes a few steps further, giving detailed information and laying out the information in a clear and orderly way in her e-book.
Do you have an area of expertise? Have you been using your blog to demonstrate your expertise on that topic? If so, then you might be ready to take it to the next level and write an e-book!
4. Write for another blog or website
As your blog increases in popularity, these opportunities may be presented to you. However, there’s certainly no harm in you making the first contact! If you come across a blog or website that you really like, and it’s one that obviously has contributors, you can certainly make an inquiry to see if they’re accepting new contributors.
I know of many bloggers who write for other sites. I have been invited to do so, but so far, I’ve decided to concentrate only on my own blog. But if you love to write, and find that you have the time to write for other sites as well as your own, this can certainly bring you not only added income, but also increased traffic to your blog.
5. Host giveaways on your blog
For some reason, I’m personally not a huge fan of giveaways. I generally skip over giveaway posts (I could probably count on one hand the number of times I’ve entered a giveaway), and I rarely host them on my own blog. However, giveaways are certainly popular with most people who read blogs, and they’re also a great way for a company to bring attention to their products. In other words, a giveaway is a great advertising opportunity for a company. Get it? It’s advertising, and not only does the winner of the giveaway benefit, but the company benefits as well by getting the word out about their products.
There’s absolutely no reason that you should feel obligated to advertise for a company free of charge on your blog. Considering that giveaway posts take time to write, time to administrate, and the links from your blog to the company’s website will stay active indefinitely, it’s perfectly reasonable to charge an administrative fee to host a giveaway for a company. If you don’t feel comfortable charging for this service, that’s completely your choice. But don’t feel obligated to give away advertising for free simply because the company is giving away a product to one of your readers. I can guarantee you that if a company wants to advertise a sweepstakes or other type of giveaway in a shelter magazine, they’re going to pay dearly for that advertisement in addition to the money or goods that will be given away.
6. Create YouTube videos when appropriate to go along with your blog posts
YouTube videos are great for many purposes, but since this is a post about making money, let’s talk specifically about that. Did you know that you can place advertising on your YouTube videos? Of course you did. You’ve most certainly seen these ads on videos that you’ve watched. It’s basically Google Adsense for videos, and some bloggers (and non-bloggers) are doing quite well with it. You do have to apply with YouTube, and there are certain restrictions (e.g., your videos can’t contain any copyrighted material), but once you’re accepted and you agree to abide by their rules, you’re good to go!
So that’s my complete list of ways to make money on your blog. Last weekend I shared what I personally do to make money blogging, and the ones above are things that I have yet to try.
By no means is this meant to be an exhaustive list. There are hundreds of ways to make money on a blog, and you’re really only limited by your imagination.
Have you thought of something that I’ve left out? If so, I’d love for you to share!!